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TikTok is introducing a updated setting that permits them to lessen the quantity of AI-created media appearing in their streams. This move comes as the company announced that it currently hosts over 1 bn content made with AI.

Trial and Implementation

This change is in a pilot phase over the following weeks before a global launch. This shift comes amid a rise in AI-generated material, spurred by recent content generation software.

AI Content on Other Platforms

It has been noted that approximately 10% of the most rapidly expanding content creators on a competing service exclusively feature content made by AI. A large amount of this output is considered “AI slop”, a term for substandard, factory-style content that is often absurd or dreamlike.

“We know from our community that numerous viewers like content made with AI tools, from digital art to educational videos, and we want to give people the ability to see more or less of that, based on their own choices,” said a spokesperson.

Scale of AI Content

The platform shared that there are currently 1.3bn videos on its network identified as AI-generated. Overall, over 100 m pieces of content are uploaded to the app daily, making AI-generated material a minor part of its complete catalog.

User Control Features

Viewers will be capable of reduce or increase the level of artificial media they watch by opening the topic control option in the app and choosing the AI content topic. Other topics that currently be adjusted under the setting include news, style, aesthetics, and dance.

AI Disclosure Rules

TikTok’s rules require users to label convincing AI-generated content, and it forbids harmful deepfakes of public figures or emergencies. Any realistic artificial content that is unmarked can be removed under its community policies.

In addition, the platform will henceforth apply an artificially created label to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This step is intended to help prevent users from trying to circumvent the labeling process.

AI Literacy Programs

TikTok is also establishing a $2m educational fund for experts and groups to create educational content about using AI responsibly. This initiative will assist non-profit groups specializing in training coding and technology.

Moderation Strategy

The platform has supported its moderation strategy, amid debate over plans to cut jobs for numerous review team members in the UK. The company is set to eliminate 439 jobs in its content moderation team in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.

A senior executive clarified that human moderation would still have a role, but AI can safeguard staff by filtering out the most harmful content prior to it gets reviewed by humans. The platform announced a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its automated systems.

It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”